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EINDHOVEN, Netherlands, Aug. 27 /PRNewswire/ -- Philips Semiconductors, a division of Royal Philips Electronics, (NYSE: PHG; AEX: PHI), is offering an integrated demonstration of its highly advanced solutions for digital and mainstream content delivery, media processing and home networking at IFA at the Hotel Berlin between 27 and 31 August 2001. The world's biggest consumer electronics show provides an opportunity for Philips Semiconductors to showcase the potential of the Nexperia(TM) platform in ``The Connected Home.''

This futuristic demonstration uses the diversity and flexibility of Philips Semiconductors' technologies to create a connected home. Visitors will experience the power of the Nexperia platform design concept, which is at the heart of an integrated and interactive home multimedia system. Having developed an approach that goes beyond the living room -- from doorbell to garage -- Nexperia enables access to prime content, high quality interactive digital TV and a truly ``ambient intelligent'' home environment.

``Since we launched the Nexperia platform design concept at IFA 1999, we have taken it to the next level,'' said Leon Husson, executive vice president, Consumer Businesses at Philips Semiconductors. ``We have created systems that make our vision tangible. This is a phenomenal demonstration of how highly complex technologies can be harnessed and transformed into user-friendly, intuitive and personalized consumer products and services.

``Being in tune with the changing industry landscape has led us to develop solutions that work for service providers, content creators, equipment manufacturers and, ultimately, the consumer. What we have with the Nexperia platform is a stable architecture that addresses the convergence of the broadcasting, telecommunications and Internet space, providing easy-to-use consumer products that can be networked, upgraded and are, therefore, future-proofed. Technology is no longer a limitation. The only limitation is how far our imaginations will allow us to go.''

Moving beyond a simple demonstration of futureware or concepts, ``The Connected Home'' showcases the advanced functionality that Philips Semiconductors' present and future customers require. The Nexperia design philosophy looks beyond technological gadgetry to accommodate the needs and desires of the inhabitants of ``The Connected Home'' -- presenting customers with readily available products, software and hardware solutions.

Developers and engineers are provided with a cost-effective, flexible and generic architecture along with an array of tested intellectual property (IP) blocks that significantly reduce time to market for new applications.

About Philips Semiconductors

Philips Semiconductors, with revenues of US $6.3 billion in 2000, is a world leader in silicon systems and standard products for wireless communications, digital entertainment, computing and automotive applications. The organization designs, develops and manufactures silicon solutions based on its innovative Nexperia(TM) architecture to create living technology for its customers building products, service providers using the products, and consumers enjoying the resulting products and services. For more information: www.philips.semiconductors.com.